On an average it costs around 654$ to build an ecommerce website. But after paying that much of the cost and months of time you are not getting any ROI out of it.
You might be wondering what is missing from my website that no traffic is on my site.
Yes, your site needs to be seo optimised. And by implementing some seo tactics on your website which is provided in this blog is a sure way to increase the organic search traffic on your ecommerce website.
Things need before doing seo for ecommerce website
You need to keep two things in mind before doing seo for an ecommerce website.
Secure your website with https
As you are running an ecommerce store the use of https is a must. This will not only secure your customer credit card, debit card details but also the name, address and other personal information.
You also might not want to get the privacy error on your website or warning.
Do frequent site audits to tackle with technical seo issues
Ecommerce website is a best example of creating a mess in indexing the pages and canonicalization.
keywords for ecommerce website
You need to find keywords for every product page and category page. You need to find keywords for each page separately. Definitely it is a lot of work to do and most important too.
Coming up with the wrong keyword might create a possibility of either not ranking because targeting keywords which are too difficult to rank, or ranking for those keywords which does not provide a lot of traffic.
This is why keywords play a very crucial role in ecommerce.
You now might be wondering how to find all these keywords, it’s very simple by using certain tools.
- Amazon autosuggest
- Google related auto suggest
- Paid tools
Amazon autosuggest:
As we all know amazon is the biggest ecommerce platform and you can find a lot of keywords from here.
Example if you search for a bedsheet on amazon it comes up with all the related product category keywords
Make a list of important keywords in a spreadsheet for your ecommerce website.
Google search related:
Google is a very important platform that can be used to steal the keywords for those websites who are already ranking for. Record all the relevant keywords in the same spreadsheet you are using before.
Paid tools:
Paid tools like ahrefs, semrush will add more keywords to your spreadsheet.
After coming up with a lot of keyword ideas you might be confused which one will be better for your product. For that use google keyword planner it will provide the data such as search volume, cost per click and paid difficulty (don’t confuse paid difficulty with keyword difficulty). Based on these data priorities the most rankable keyword accordingly.
On page seo for ecommerce website:
Optimise the title, meta description, h1 tags
Most ecommerce websites use to write the keywords like the robert or keyword generated. Yes, it is not easy to write a unique title, meta description. And it is a boring task if you have hundreds of product pages.
Here are some of the few tips:
Use primary keyword both in the title and in the meta description and using a long tail keyword approach is good to go for ranking. Try to make the headline compelling as it will improve the ctr.
In h1 tag use category title or product name, if you had done the keyword research properly then h1 tag will come naturally.
Optimise the url
Keep your url as clean as possible. Your can write the url like:
Domainname.com/category/sub-category/product.html
product description for ecommerce website
Product pages lack content and most of the time they don’t have any content. So writing a unique product description is very helpful for the search engine algorithm to identify you and most importantly it will describe the user about your product and its category.
Use of primary keyword with the LSI keyword is a very good practice for seo.
Technical seo for ecommerce:
Technical seo is very important for an ecommerce website.
Sometimes two or more page urls which are duplicates of each other and these urls provide the exact matching pages, this leads to an issue called duplicate content.
To overcome this problem, delete one page and redirect one url to the other.
There is another problem that you might be facing, that some canonical urls are not exact match but are nearly matched to each other. And if you open both the urls they are the exact looking pages.
To overcome this issue you can use no follow the internal links to the page filter or no index pages that contain the filter.
How to build backlinks for ecommerce:
Building links for your product and category pages is more difficult than getting links to the blog post.
Here are some of the pro steps that can be helpful to build links to your revenue generating pages.
First of all, find the sites that are linking to your competitors’ pages. You can do this by using a tool called ahrefs.
Second way to get backlinks to the website by asking the manufacturer to provide links to your website.
Next way to build links to your website is by looking out to the people who have already reviewed the competitor’s product.
This strategy is a bit difficult, but will provide massive links to your product page from high authority sites. You can execute this by going viral and yes it is not easy to get viral easily but you can brainstorm with your team and may be able to find a way to get viral.
Last method is to partner with the influencers of your industry or the niche who is having high domain authority. Here your goal should be getting a link to your website, this could be from a featured product or from an existing page from their site.
Content marketing in ecommerce
And as an ecommerce site owner you might be wondering how in the world content marketing will be helpful to a product driven business. There is a saying people want to be helped not want to be sold. Sometimes a soft selling approach is very helpful in building brand authority. The ultimate goal of content marketing should be to bring more paid consumers via engaging them with high quality content.
Conclusion:
At the end of the day ecommerce seo is nothing different from other seo but the priorities and the focus changes when you are doing seo for different niche markets
And by following the steps mentioned I bet you will be ahead of your competitors.