Have you ever struggled to find the keywords for your brand new website’s page and figure out that all the big websites have ranked for it already. 

Oh what a disaster, you might feel now it is the end of the online business world. 

Come on man, don’t worry as a beginner to seo it’s completely okay to feel like that. Yeah, you will feel easy to find how to get relevant keywords and most importantly where to place the keywords in a website’s page once you go through the blog.

What does the keyword basically mean?

“Keywords” are the words or phrases that people usually search for their solutions in the search engine. 

Why and for what reason is the keyword important for websites ?

Did you know google got 3.5 million search queries in a single day. These queries are called the keywords.

The figure 3.5 million searches says itself how keywords play an important role for every website on the internet. 

When a searcher wants to find some information about what he/she is looking for, then search engine provide the most relevant content pages to user queries. Hence, keywords provide a whole content that is present in the web page to the search engine.

Think about a situation where you left with the true feeling and emotions of the end user and you understand their feeling well. This is how you can influence the person by knowing their intent behind the search.

This makes keywords as a term are much more important than before both to the search engine and also to the seo professionals.

How many types of keywords are there?

Depending upon how the length, intent of the buyer and the on-site website the keywords are categories in different types.

Based on intent of the buyer:

Informational keywords:

These are general search queries and the user wants to know some information. These keywords will help you in building brand awareness.

Example: difference between t-shirts and formal shirts.

Navigational keywords:

These are the keywords where the user wants to visit the specific brand, website or location. The intent behind the search is that people are already aware of the brand but they are looking for authentic websites or brand locations for purchase.

They play a very significant role in seo. 

Example levis t-shirt.

Commercial keywords vs Transactional keywords:

Commercial keywords show that the searcher is interested in your product and wants some more research about your product or wants to compare your product.

Example: best t-shirts.

Transactional keywords are those keywords where the person shows very strong interest to buy the product or services. And the user will most probably take the purchase action.

Example: buy levis t-shirts online.

Based on the length: short tail vs long tail keywords

Most commonly it has been defined that phrases containing three or less words are short-tail keywords and that containing more than three words are called long-tail keywords.

But on a broader perspective short tail keywords are general queries, example t-shirts or sunglasses. And long tail keywords are more specific queries, example red t-shirts at best price for men.

It is generally said when you are starting your seo journey focus on long tail keywords. This is because the long tail keywords have low search volume and low competition compared to that of short tail keywords. And long tail keywords specify the search intent of the user so focusing on it can provide high converting traffic.

Based on on-site: Primary keyword vs LSI keyword 

Primary keywords are those which describe the whole content in the blog page and it is also known as the main keyword.

Example: t-shirts for men.

LSI or Latent Systematic Indexing keywords are very related to primary keywords, and these keywords provide the strength to the content.

Example: men t-shirt combo offer, which brand t-shirts are best for men.

What is keyword strategy?

As a seo professional, one should build keyword strategy that focus majorly on the intent of the end user, niche market, search volume and the competition

Keyword strategy must focus around what you are trying to achieve and what is the expected outcome that you are desiring from your end user.

Niche market

Look at your business and your current expertise and is your business providing something unique or that solution is already in the market. This will play an important role in discovering keywords for business.

Search volume:

When you are trying to find the keywords for your business, search volume data will help you in developing the upcoming strategy. 

Most seo professionals use google keyword planner to see the search numbers. But google keyword planner tool is a part of ppc program and not for the seo. 

Using that data for the marketing strategy might be a loss. So using some other tools like ahrefs, semrush, ubersuggest will be a great way to go.

intent of your end user:

The best way to know your business is to know what the customer is looking for. As discussed in the slide where we differentiated the keywords on the basis of the buyer intent will be helpful to know the intent behind the search.

Sometimes ranking for a keyword which provides l0,000 searches is better than having a keyword which provides 100,000 searches. But the end user is not intended to take the expected action.

Keyword competition:

Google does not rank in a straight way, it takes into consideration several factors in order to rank a keyword.

While coming up with your keyword strategy, keep a close eye on the competitor’s website. How are they doing? For what keyword they are ranking for? Start with the long tail keywords.

How to find the right keyword for your website?

It may take five hour or fifty hour and you may spend over many tools or may not need to spend a single penny depending upon your needs. Also finding the right keyword for your website will mostly depend on how competitive the market is, the volume, the product etc.

Here are some quick guides that might be helpful to you

1. Remember your customers are human. Yes, the people who are searching for solutions to their problems are human. Consider the searcher with some empathy. Don’t only focus on keywords, keywords and only keywords.

2. Come up with a strong keyword list. Brainstorm the keywords such that it must describe what you are offering to your end user.

3. Try to collect some existing keyword data from google search console, or from moz keyword planner.

4. Broaden your keyword list with some tools. You might be wondering which keyword research tool you might be using. Here are some the free keyword tools for seo 

• Also asked
• Answer the public
• Keywords everywhere

5. After finding all the keywords, separate the keywords by search intent. This can be done by user type, topics, level of funnel.

6. Now come up with 5-10 primary keywords. The optimise the page depending upon search volume, keyword difficulty.

Repeat the process again and again, yes seo is a never ending game. The person who stops optimising the content end up in the battle of search engine optimization.

How and where to add important keyword in a website for seo?

No matter how perfect you find the keyword for a website, you will never rank unless and until you find the practical way how to add important keywords in a website?

Here you will get the fruits of the work that you have done in keyword research.

1. In urls, placing keywords in the url is the best way to describe the page.

2. Putting the keyword in static content is sures short to get indexed.

3. If written in the title tag it will help both in ranking and increasing the ctr (click through rate).
4. If the content in the meta description influences the user then there is an increase in the ctr although google does not include it in the ranking factor.

5. Putting the keyword in h1 tag makes it more visible and hence influences the ranking.

6. Placing the keyword in the anchor text helps in internal link building. Hence connecting the page which might provide the link to the similar content.

7. Instead of the computer deciding the name of the video or images, placing the proper keywords is better than placing random names.

8. Adding the keywords in the image alt attributes describes the google about the picture.

9. Mark the relevant keywords with required schema properties which removes the guesswork for google.

Conclusion:

Optimising the content with proper keywords is a never ending process

• Don’t over optimise the content because it leads to bad customer experience. And google’s number one priority is the end user.

Hope this blog might be helpful in learning how to find the keywords for your website.